Play Nice With the Search Engines!
The most common and effective way of bring quality visitors to your website is through the search engines. Whenever you do a search on a site like Google it sifts through the tens of millions of web sites it has indexed and uses advanced algorithms to present you with the pages that best match your search. It even lists the pages in order of relevancy.
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The first few listings in a search get the most views, that is why search engine ranking matter so much. Generally if you are ranked on the first page you are doing pretty well. If you are buried on page 10 you will never see any search engine traffic.
Do not focus your efforts on every search engine you find. Google is used far more often than the others, so you definitely want to pay attention to your ranking with it. Also Bing and Yahoo both get a lot of web traffic.
When it comes to Search Engine Optimization key words matter; finding the best set of keywords for your website is crucial to your long term success. Of course determining what the "best" keywords for your website are can be trickier than you may think.
Take for example a website that sales books. They keyword 'books' would probably be a good one to target right? Well not necessarily. First that keyword has already been dominated by the big boys out there like Amazon and Barnes and Noble. Second it really is not a very targeted keyword at all. What does 'books' really tell you about the web surfer who searched for it? Absolutely nothing - except that this person has typed 'books' into the search engine for a reason we can only guess at.
It would be much better to narrow your focus even more. Think about specific niches that may want to purchase books. If you are selling used books then 'used books' would be a much better keyword to focus on than just 'books.' More specifically if you are selling used self help books then you should focus on 'used self help books.' Get the picture?
The more targeted you are the more you remove yourself from direct competition with the big players in the market and the more likely you are to drive targeted traffic to your website (a.k.a buyers). This will also dramatically increase your ranking in the search engines.
Below are the top 3 ways people find websites:
1) Through search engines.
2) Links from other sites.
3) Word of mouth.
Of these three methods about 90% of internet users find the sites they are looking for through search engines. You can see how vital your search engine rankings are to your business performance.
Here is one last tip you can begin implementing right away to help generate quality traffic to your site and increase your page rank in the search engines: Start cultivating quality back links. A back link is when a website includes a link that points back to your site. The more back links you have the more relevant and desirable Google and the other search engines will view you.